Brad Lawler is the Chief Product Officer for TIFIN AG and TIFIN AMP, bringing a deep expertise in data analytics, financial technology, and wealth management. With a career spanning leadership roles at TIAA, MyVest, and Draft Technologies, Brad has been at the forefront of developing data and AI-driven analytics platforms that empower wealth management firms and financial institutions to deliver better advice, strengthen client relationships, and drive business growth. His experience as a financial advisor at UBS and Morgan Stanley gives him a unique perspective on the challenges advisors face, fueling his passion for helping investors make smarter financial decisions. At TIFIN, Brad leads product innovation, leveraging AI to transform data into actionable insights that accelerate growth for wealth managers and asset managers alike.